1st July 2019

The combination as a current Electronic Arts ambassador and a love for gaming has seen Raheem partner with global tech giants Microsoft in the launch of the company’s new flagship store.

Raheem was at the centre of the outlet’s introduction to the Oxford Circus high-street with the current Football Writers’ Footballer of the Year appearing as a VIP for the event.

Starring in Microsoft Xbox’s extensive live streaming announcement, Raheem joined key guests and influencers such as Star Wars’ actor John Boyega in the interactive experience.

The Manchester City and England icon met with fans at the store, which covers 21,932 square feet across three floors for Microsoft’s ‘What’s in Store?’ promotion.