20th February 2020

Colossal Sports Management are delighted to announce details of an exciting new partnership between our client Raheem Sterling and leading soft drinks brand Pepsi.

In commemorating Pepsi’s ongoing partnership with the UEFA Champions League, Raheem features in the renowned drink manufacturer’s biggest global football campaign to date – ‘For the Love of It’.

Raheem’s presence in world football’s elite group of stars has been demonstrated in this exciting promotion, which includes behind-the-scenes content, a collection of limited-edition player-themed cans and sales materials across Pepsi’s product range.

The domestic quadruple winner joins six-time Ballon d’Or recipient Lionel Messi; current Champions League winner Mohamed Salah and World Cup champion Paul Pogba in the worldwide advertisement.

Raheem goes head-to-head against his three rivals, battling for the last can of Pepsi in the action-packed commercial directed by award-winning filmmaker Henry Schofield, titled ‘Player Never Stops’.

During the production, Raheem displayed his raw talent by balancing his limited-edition can as part of the #PepsiCanBalance challenge, encouraging football fans to replicate the same skill.

Brokered by Colossal, this recent collaboration with Pepsi adds to the increasing list of major brands Raheem has worked with including H&M and Gillette as SportsPro’s most marketable footballer of 2019 expressed his delight in being the new face of Pepsi’s latest campaign.

On the partnership, Raheem had this to say: “I’m buzzing to be a part of the Pepsi football squad! This year’s ad is packed full of great energy, with a true mash-up of music, fashion and most importantly, amazing football skills.”

Colossal Sports Management’s Chief Executive Officer and Owner Aidy Ward also added: “Pepsi have a long history of working with the biggest and best names in world sport and we are delighted that Raheem is the latest to be added to that very elite list.

“We are very excited for what the future holds in this partnership and look forward to working closely with Pepsi over the term.”

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Another one! 🔥 . Introducing @pepsifootball’s latest global ambassador… . #Colossal | #ForTheLoveOfIt

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